NEW YORK – Up With Paper, the world’s leading marketer of innovative three dimensional greeting cards, announced that it will be offering a new, larger size of its award-winning Pop-Up Snow Globe Greetings for Christmas this year.  The company debuted the line at the 2005 National Stationery Show, where it won the show’s prestigious, juried “Best New Product” Award for this innovative holiday greeting concept, and the line has been a key part of the company’s holiday offering ever since.
The innovative, three dimensional Pop-U p Snow Globe Greetings each feature a meticulously designed paper and clear plastic globe, complete with snow flakes and unique holiday designs, creating the unique snow globe effect.  The globes can easily fold flat for mailing, along with a personalized note on a complementary note card or message tag, or for storage for the next holiday season.
The company enjoyed strong sell-through of the program again in 2009 with the 4-inch tall size that has been available since the launch of the program.  In 2010, the program will include the nine best-selling 4-inch designs from 2009, plus three all new designs in a new 6-inch tall size with attached message tag.  The 4” tall still have an SRP of $4.99, while the larger will be just $1.00 more at retail.  Both sizes are mailable with a standard first class stamp (no additional postage necessary unless additional weight is added to the envelope).

“The magic of the traditional snow globe—featuring snowflakes in a water-filled glass dome, fluttering around Santa Claus, a Christmas tree, snowmen, or other seasonal icons—has captivated people of all ages for generations,” said George White, President and COO of Up With Paper.  “The snow globe effect created by this product is even more incredible in the new larger size, further enhancing the impact this unique line has in the market:  surprising and amazing senders and recipients alike, creating the most lasting holiday greeting available in the market.  We look forward to further success with this program with our retailer partners.”
Up With Paper’s Pop-Up Snow Globe Greetings are sold in a 12-pocket freestanding floor display, featuring 12 open samples and 100 units of salable stock.  The 12 different designs feature a wide variety of seasonal images, perfect for all winter holiday sending occasions, and are available exclusively in the specialty market.
Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005.  Up With Paper’s Panoramics, Treasures, Turning Points,  and Tres Panache® lines of pop-up greeting cards, as well as the company’s Tres Panache Imprintables, Trinkets® and Tres Petites® gift enclosures, Travel Globes, Pop-Up Snow Globe Greetings®, Pop Jots™ pop-up notepads,and Jumping Jack Press® pop-up booksare available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at www.upwithpaper.com.