NEW FIXTURE FOR EVERYDAY POP-UP SNOW GLOBE GREETINGS®

MASON, OH – Up With Paper, the world’s leading marketer of innovative three dimensional greeting cards, unveiled a new 28-pocket spinner fixture for its everyday Pop-Up Snow Globe Greetings line as part of its 2014 offering to specialty retailers.  The new fixture follows a successful launch of a 12-design corrugate display of the everyday line in May, which built on eight years of retail success for the unique Christmas globes line. The company also announced the release of new designs in January to double the size of the line to 28 everyday globes.

The new 28-pocket spinner features a trend-setting, curved look, with built in pockets that hold samples of each globe design firmly in place and a three-dimensional header.

The innovative, three dimensional Pop-Up Snow Globe Greetings each feature a meticulously designed paper and clear plastic globe, created with a patented paper engineering process, with trend-forward interior designs, creating the unique snow globe effect.  Many globes also include the company’s popular “Choose Your Own Message” tag option, enabling designs to be customized with birthday, thank you, and other greetings.  The globes fold flat for mailing in color-coordinated envelopes (no additional postage necessary), along with a complementary designed note card for a personal message, and have a suggested retail price of $6.99.

Up With Paper will feature the new everyday globes fixture and designs in its own booth (#7858) at NY Now, and in its Sales Rep Group showrooms and booths at the Atlanta, Chicago, Dallas, Seattle, San Francisco, Denver, Minneapolis and Toronto winter markets.

“Our globes surprise and amaze senders and recipients alike, creating the most lasting greeting available in the market,” said George White, President and COO of Up With Paper.  “Retailers will love this new fixture, not only for its look and productivity, but also for its ease of set up—a tool-free exercise with lightweight parts. We look forward to further success with this everyday extension of this popular line with our retailer partners.”

            Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005.  The company has twice won the National Stationery Show’s New Product of the Year Award, including in 2005 with the launch of the Christmas Pop-Up Snow Globe Greetings line.  Up With Paper’s Panoramics, Treasures, and Sight ‘n Sound® lines of pop-up greeting cards, as well as the company’s UWP Luxe line of boxed notes and stationery, Trinkets® gift enclosures, Pop-Up Notepads, UWP Kids stationery, and Jumping Jack Press® pop-up books are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at www.upwithpaper.com.