UP WITH PAPER® UNVEILS INNOVATIVE TOY STORY® POP-UP BOOK

NEW YORK –Up With Paper, the world’s leading pop-up greeting card company, revealed the first pop-up book title from its new license with Disney Publishing,Toy Story: An Interactive Pop-Up Book…And Beyond! at the National Stationery Show today.

The ground-breaking book, published under the company’s Jumping Jack Press imprint, features punch-out stand-ups of the top characters and artwork from all three Disney*Pixar Toy Story movies.  Favorite scenes are re-engineered through amazing pop-ups on each of the book’s four spreads, along with copy that summarizes the engaging stories from these film classics. Each spread opens horizontally into a new, three-dimensional “stage,” on which readers can recreate favorite adventures with Woody, Buzz, and the entire Toy Story gang—and create all new adventures! 
The 13-inch wide, 10-inch tall book has a suggested retail price of $24.99, and is available to ship to book and specialty stores in June, and to all retail channels in the US and Canada in September.

Toy Story: An Interactive Pop-Up Book…And Beyond! is the eleventh title, and first licensed title, from Up With Paper’s award-winning Jumping Jack Press pop-up book imprint.  The company has received the Gold Moonbeam Award for Best Pop-Up Book in 2007 (for Halloween at the Zoo), 2009 (for Kirby’s Derby), and 2011 (for Snowflakes), and received the Silver Award in the same category in 2008 for Splish Splash, Dog Bash.  The new title features layouts and paper engineering by the company’s lead paper engineer, Yevgeniya Yeretskaya, who also provided paper engineering for the critically acclaimed Snowflakes title.  The company will be releasing a third printing ofSnowflakes this year, and will also be releasing French and Japanese versions of that title for the first time.

Jumping Jack Press was founded in 2007 as the pop-up book imprint of Up With Paper.  Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005 for the company’s first Tres Panachedesign.  Up With Paper’s Treasures, Panoramics, Sight ‘n Sound™, and Tres Panache® lines of pop-up greeting cards, as well as the company’s UWP Luxe Boxed Notes, and Trinkets® gift enclosures, Pop Up Notepads, and Pop-Up Snow Globe Greetings® are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at www.upwithpaper.com.  Spreads from books created by Jumping Jack Press may be viewed on the company’s website as well, and videos showing every spread of every title are available on the company’s YouTube channel.