UP WITH PAPER®POP-UP HELLO KITTY® STATIONERY

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New York

Up With Paper, the world’s leading marketer of innovative three-dimensional greeting cards, showcased its powerful floor corrugate program of Hello Kitty pop-up stationery program at the 2012 National Stationery Show today. The new line, introduced in the 2012 Winter trade show markets, includes twelve sku’s of pop-up stationery products in five different formats featuring global icon Hello Kitty.

This super cute line, made possible through a licensing partnership with Sanrio, features new formats and the top quality mix of design and paper engineering that Up With Paper fans have come to know and love.

The Hello Kitty pop-up stationery line includes Pop-Up Boxed Notes, Pop-Up Desktop Notes, Pop-Up Notepads, Sticky Notes Pop-Up Portfolios, and Pop-Up Note Cards Portfolios. Retail prices range from $6.99 to $15.99, and is shipping to specialty retailers now. The product can be merchandised individually on any store shelf, or in the Hello Kitty combination corrugate, which includes three to six items each of all 12 sku’s.

“Initial consumer and retailer reaction to our new licensing partnership with Sanrio, and to this initial range of pop-up stationery products, has been terrific,” said George White, President & COO of Up With Paper. “This combination of our innovative pop-ups with one of the world’s great brands, Hello Kitty, is driving new interest to our category, and our specialty retailers.”

About Sanrio

Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, celebrated its 50th Anniversary in 2010. The worldwide lifestyle brand was founded on the “small gift, big smile®” philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com

About Up With Paper

Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005.  Up With Paper’s Panoramics, Treasures, Sight ‘n Sound®,  and Tres Panache® lines of pop-up greeting cards, as well as the company’s Tres Panache Imprintables, Trinkets® and Tres Petites® gift enclosures, Pop-Up Boxed Notes, Travel Globes, Pop-Up Snow Globe Greetings®, Pop-Up Notepads, and Jumping Jack Press® pop-up booksare available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at www.upwithpaper.com